Ashton West | Writer
THE Big Baller Brand is continuing its path against the grain, after not receiving an offer from either Nike, Adidas, or Under Armour to co-brand with the infamous triple B's, Big Baller Brand has announced Lonzo Ball's FIRST signature shoe:
WITH the announcement of Lonzo Ball's first signature shoe comes with some controversy. Are you surprised? The ZO2 PRIME's cost a whopping 495.00$. Yes, you read that right 495 USD. In comparison, you could purchase 4 pairs of the new Kyrie 3's and still have some money left over for lunch. 495.00$ sounds like a lot, right? We'll if you happen to wear a size 14 and above, the price jumps from a staggering 495.00$ to an unreal amount of 695.00$.
A good amount of basketball athletes have big feet. One could say that a majority of high level basketball players could fall underneath the 695.00$ category. Say you're a big guy and can't afford the lofty price tag of the ZO2 PRIME's but still want to rock the triple B's. You're in luck, Big Baller Brand has announced the ZO2: Signature Slides by Lonzo Ball that will set you back 220.00$ plus shipping.
BEFORE you hop on bigballerbrand.com to purchase your new slides or ZO2 PRIME's, here are a few things you'll want to keep in mind!
ZO2 PRIME: The ZO2 Prime is ushering in a new paradigm on and off the court. The ZO2: PRIME was meticulously developed at every stage by Lonzo Ball. Debuting in a low-top cut, the Prime flies first class without compromise.
An Ortholight© insole is embedded throughout the entire insole for maximum comfort.
A full bed of shock absorbent material keeps the shoe lightweight for high-speed performance. With a Custom Hand painted the bottom, Microfiber python texture in Matte Black, and a Delorean finish.
The ZO2: PRIME is a first class fit for any collection.
Pre-Order available for a LIMITED TIME.
No Refunds or Exchanges. Shipping by November 24th 2017.
ZO2: SIGNATURE SLIDES
The ZO2 Signature Slides are the ultimate in style and comfort. A Microfiber footbed for luxurious comfort with our insignia logo laser embedded in the heel.
The Upper is a python texture with an Ultra sleek appearance; stamped with a two tone gold and silver lined logo from Lonzo Ball.The Bottom consists of a non-slip Crystal Gold outsole.
The Zo2 Signature Adjustable slide can be adjusted for your customized fitting. This is one is for the Culture. Pre-Order available only for a limited time.
No Refunds or Exchanges. Shipping by November 24, 2017.
FINAL thoughts: I believe this is the beginning of a shift in the way big companies handle professional and college athletes. You will see more players begin to want to create and build their own brand and their own company rather than have someone like Nike build it for them and pay them a fraction of what their name is actually bringing in. However, I do not believe Lonzo Ball and his family will profit what they would have had they signed Lonzo to a Nike, Under Armour, or Adidas endorsement deal. However, only time will tell what the market will make of Big Baller Brand and I am looking forward to seeing the success of Lonzo and his family.